STAGE
Started with web products and commerce systems
Worked on commerce, content, and operational back offices, gradually moving from individual features to complete products and delivery flows.
ABOUT
About
Thirteen years in product and engineering. I now provide enterprise GEO consulting to help brands become easier for AI to understand, cite, and recommend.
13 years of product and engineering experience.
My work has spanned four important shifts: the PC internet moving into maturity, the rapid rise of mobile internet, the growth of the WeChat mini-program ecosystem, and the AI Agent era now reshaping products. Today I bring that experience to enterprise GEO consulting, helping brands become easier for AI to understand, cite, and recommend.
The most recent product I completed at Beansmile is BeanInsight, a GEO operations platform for businesses. It connects brand knowledge, questions and content production, AI platform monitoring, and GEO opportunities in one workflow.
My product work also includes AIDA, a multi-tenant B2B site platform built in 2026, and Chinavator, a cross-border commerce platform started in 2021. Alongside our own products, Beansmile continues to deliver client work across multi-brand commerce, cross-border trade, and WeChat ecosystems.
GEO is not a content problem. It is a brand understanding and feedback problem. I treat each improvement as a falsifiable hypothesis bound to a project, a monitored question, an AI platform, and a verification criterion. Actions and retesting follow from there.
- ROLE
- CTO at Beansmile
- FOCUS
- Enterprise GEO consulting services
- LANGUAGES
- 中文 / English
- LOCATION
- China / Remote
Leave the decision process visible.
My notes capture problems from active product work, the decisions I made, and how I tested them. Rather than present a fixed answer, I want to show how an idea moves from assumption to product and is revised by evidence.
Where possible, I include primary material, public products, and reproducible steps so the work can be discussed and help others reach their next decision faster.
TIMELINE
From business systems to AI products.
Each stage left a foundation for the next.
STAGE
Cross-border commerce and multi-party workflows
Continued across multi-brand commerce, WeChat ecosystems, cross-border trade, and platform integrations, working through business rules and system boundaries that evolve over time.
STAGE
AI products and GEO
Brought product, engineering, and delivery experience into AI products, completed BeanInsight, and now study how brands can be understood, cited, and recommended correctly by AI.
HOW I WORK
Make complex things clear, then make them real.
Product judgment, engineering, and delivery cadence have to stay connected.
Define the problem first
Clarify who the work serves and what should change before setting product boundaries and validation.
Keep evidence reviewable
Keep primary material, public links, and validation steps so decisions can be revisited.
Keep shipping
Across products, systems, and content, ship versions that run, can be observed, and can keep improving.
Make the relationship clear
Xifengzhu.com is my personal site. BeanInsight, AIDA, Chinavator, and client projects come from my product and delivery work at Beansmile.
CONTACT & FOLLOW
Email for a concrete problem. WeChat for ongoing notes.
